The term Virtual Community refers to a group or a collection of netizens or internet users who share their interest, hobbies, their point of view about the things happening around the world from sports, politics, war etc. through the means of several networking portals and forums available on the Internet. This medium of interaction through the Internet has grown immensely popular as it is provides a medium for any person anywhere in the world to speak his mind.
Indian virtual communities are formed to be used by internet users in order to exchange information, social support, friendship, recreation, common interest and various technical reasons and also to stay in touch with friends and family, though they are physically absent.
With the power of networking community comes responsibility to regulate activities of the members of these communities so as to keep the interacting environment clean and safe. The people who own these websites and forums keep a close watch and many other regular contributors on these forums become moderators who help the owners in moderating content and users. Indian virtual communities provide subset of information available over the internet and the content is original as it is generated by its members.
These types of groups and communities thereafter modify themselves and turn into online social networks. Virtual Communities have been seen to be implemented with Web 2.0 technologies and that is the reason social networks have often been described as Community 2.0. Virtual Communities are technically dependent upon social interaction and exchange between users online, because without them the term community loses its meaning.
Commercially successful virtual communities can be used to generate revenue through membership fees, subscriptions, usage fees, and advertising space. A virtual community also helps in the disintermediation in commercial transactions, while eliminating the middle man and connects the buyers directly to the suppliers.