For a constant growth and sustainability of a virtual community, and to keep a regular user engaged it was proposed to form a Membership Lifecycle. Web 2.0 web communities in India are rapidly transforming the internet. Today internet users are becoming information consumers and producers at the same time.
With the growing number of registered users on multiple social networking websites and so as to keep them engaged and the website alive and to induce a ‘real life’ group membership and behavior, the concept of Membership Lifecycle was introduced.
The object of Membership Lifecycle is to define the movement of a member up in the cycle of the community. As the number of posting or submission of credible information by a member increases, the credibility and the hierarchy of that member is credited making the user a more reliable source of information provider for that website and ultimately leads the whole group. With the increasing number of Indian web communities where discussing on various topics ranging from Indian politics, Bollywood celebrities and much more helping the Indian community to connect with each other.
This membership cycle specifies that a user enters a group in the form of an amateur and gets involved in the community. The regularity of active participation of the member leads to the promotion of an active member and thus in the same track can be moved on to be termed as the leader of a specific community.
Thereon, after successful leadership and achievable progress the leader is moved to the top of the hierarchy as the elder in the group.