Social Networking

Social Networking and Marketing


Letís imagine a world where there are no social networking services on the internet, like e-mails, online chatting, and virtual communities to share your interests with the rest of the world.

It takes no time to realize that the world would have been really boring after realizing that we are not even connected to our friends or maybe someone from whom we could learn something at time of emergency or sitting in the office chatting with friends.

With the growing needs of networking among internet users and enterprises to create a common ground to communicate and share information with each other, a lot of open source social networking platform are budding which provide great opportunity for enterprise social networking and marketing.

Online networking in India saw a widespread response in metros like Delhi, Mumbai, Bangalore and other cities where young Indian teens made friends and interacted with other members. Websites like Orkut, Facebook in India were the most preferred networking websites. It refers to formation of a group or a community of friends, family or internet users who share common interest, who use variety of tools to interact with each other or share their views on various aspects of human life. This includes blogs, chat rooms and many other forms of networking on the internet and these services have gained so much importance in our daily lives that, we have developed a habit of it.

Online Social Networking relates to formation of a circuit or a chain of friends, family or partners who use variety of tools to interact with each other or share their views in accordance to different aspects.

It can be defined as "a community of people who share a common interest and thus have a connection with each other through their social interests, hobby or any other passion they have from sports, world news, politics etc. and thus form a bond using these websites, forums and other portal service available on the internet." The growth of Online Social Networking in India has also come up because of the fact that it lends a strong platform for an individual or enterprise to come out with personal views in a nurtured global way of approach.

Social networks in India has also mended the way to interpret the behavior of internet users and help in marketing a particular product or to come up with new ways which helps an enterprise or product to connect with their users and make it better. To check the user behavior, various social networking tools are available in the market and this leads to increase in competition for social network analysis industry.

The outreach of social networking service in India has put together millions of people who share content, videos, articles etc. from around the globe and has helped connect the world in ways never known before. Social network sites like My Space, Orkut, Facebook, Hi 5, You Tube, Flikr, Digg are some of the best among social networking portals and has helped the users share social media online.

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