Social networking has been around long before the internet was introduced to us. Social networking has been part of human life as we all belong to one or multiple social networks. Internet has condensed all the features of social network to one platform bringing together connecting people from all walks of life and across the globe. Social Networking Site were originally designed to bring together people with common interest in to one place we call the internet. Today there are billions of registered users on thousands of social networking websites in India and the number is growing every day.
Online social networking in India and abroad helps a user to create an identity on the internet with the help of personal profile which can be changed and updated as per the wishes of the user. Online Social Networks now even facilitates their users by letting them upload their photographs, share interest, share links, videos, music, pictures etc. and help to speak their mind with the help of a very powerful means which spread across the globe. Mostly these websites provide free registration as their major source of income is through advertising.
Following the aspects of the basic social networking structure- a Social Networking Site is always implemented with a module wherein the users from both the end need to acknowledge or apply requests in order to be included to be a part of a link and hence form networks. There are several groups and communities which a user can apply to as well as create a group of his liking based on his own interest and connect with likeminded people and help share and gain more information regarding the topic and form social networks in the process.
With the advancement in social networking platform in India and increasing number of users using the services of social networks, now even corporate enterprises are using the social networking platform to connect their employee, in turn increasing the connectivity within the organization making it convenient to share information among employees and speeding up their processes as in big corporations it is difficult to know each and every individual. An online social network has also helped companies to understand the need of their customers in a better way with the help of data mining through these websites.